Performance Max campaigns announced in limited alpha, buying across all Google inventory from one campaign
- Date
- Oct 6, 2020 (first reported)
- Primary source
- Search Engine Land
At Advertising Week Google previewed Performance Max, an automated campaign type that serves across Search, Display, YouTube, Gmail and Discover against a conversion goal, alongside the new Insights page. The campaign type moved to open beta in 2021 and general availability in November 2021.
Sources
- open_in_newGoogle Ads intros automated Insights, Performance Max campaigns, to release Video Action out of betaSearch Engine Land · Oct 6, 2020
Undo