Consent mode launched in beta to adjust Google tag behaviour based on user consent
- Date
- Sep 3, 2020
- Regions
- Europe
- Primary source
- Google (The Keyword)
Consent mode introduced ad_storage and analytics_storage settings so Google Ads and Analytics tags respect a visitor's cookie choices while still allowing modelled conversion reporting. It launched in beta for a limited set of advertisers operating in Europe.
Sources
- open_in_newMeasure conversions while respecting user consent choicesGoogle (The Keyword) · Sep 3, 2020
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