Search terms report limited to queries searched by a significant number of users
- Date
- Sep 2, 2020 (first reported)
- Primary source
- Google Ads Help
Google began withholding low-volume search terms from the report, including terms that received clicks, citing user privacy. Advertisers lost visibility into a large share of query-level spend, complicating negative keyword work, and the change was widely criticised.
Sources
- open_in_newAbout the search terms reportGoogle Ads Help
- open_in_newGoogle Ads Search Terms Report To Hide Some SearchesSearch Engine Roundtable · Sep 2, 2020
- open_in_newGoogle Ads to limit Search Terms reporting, citing privacySearch Engine Land · Sep 2, 2020
Related changes
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