Smart Shopping campaigns added a new customer acquisition goal and richer visual formats
- Date
- Jul 15, 2020 (first reported)
- Primary source
- Search Engine Land
Advertisers could optimise Smart Shopping campaigns toward first-time buyers by attaching extra value to new-customer conversions, and US merchants gained shipping annotations pulled from the feed. Google also previewed video and carousel formats for Smart Shopping later in 2020. Google's original announcement page is no longer online.
Sources
- open_in_newSmart Shopping campaigns get shipping annotations, 'new customer' bidding controlSearch Engine Land · Jul 15, 2020
- open_in_newGoogle Ads Adds Image Extensions, Responsive Ad Features, New Layouts & MoreSearch Engine Roundtable · Jul 16, 2020
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo