Housing, employment and credit ads barred from targeting by gender, age, family status or ZIP code
- Date
- Jun 11, 2020
- Effective
- Oct 19, 2020
- Regions
- United States, Canada
- Primary source
- Google (The Keyword)
Working with the US Department of Housing and Urban Development, Google announced that advertisers in these categories in the US and Canada could no longer target or exclude audiences using those attributes. The policy took effect on October 19, 2020.
Sources
- open_in_newUpcoming update to housing, employment, and credit advertising policiesGoogle (The Keyword) · Jun 11, 2020
- open_in_newUpdate to Personalized advertising policies: Housing, employment, and credit (October 2020)Google Advertising Policies Help · Aug 1, 2020
Related changes
Undo