Discovery campaigns became generally available to all advertisers worldwide
- Date
- May 27, 2020
- Effective
- Apr 1, 2020
- Primary source
- Google (The Keyword)
Google confirmed that Discovery ads had reached general availability in April 2020, giving every advertiser access to feed placements across YouTube, Discover and Gmail with a reach of up to 2.9 billion people. Early adopters were credited with results such as tenfold revenue returns on spend.
Sources
- open_in_newInspire new customers in their moments of discoveryGoogle (The Keyword) · May 27, 2020
- open_in_newGoogle is coming for Facebook budgets with Discovery ads, now available globallySearch Engine Land · May 27, 2020
Undo