Advertiser identity verification policy introduced, starting with US advertisers
- Date
- Apr 23, 2020
- Regions
- United States first, then global
- Primary source
- Google Ads Help
Google began requiring advertisers to verify their identity, after which the advertiser's name and country appear in 'Why this ad?'. Verification started in phases in the United States with global expansion planned over the following years.
Sources
- open_in_newRequiring advertiser identity verification to improve transparencyGoogle Ads Help · Apr 23, 2020
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo