Video reach campaigns introduced, with TrueView for action on the YouTube home feed
- Date
- Sep 23, 2019
- Primary source
- Google (The Keyword)
Video reach campaigns let advertisers upload multiple formats, including bumpers and skippable in-stream, into one campaign that machine learning balances for reach. Google also extended TrueView for action ads to the YouTube home feed and the Masthead to TV screens.
Sources
- open_in_newSimpler ways to drive growth across the customer journey with videoGoogle (The Keyword) · Sep 23, 2019
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