Discovery campaigns announced in beta, running native ads across Discover, YouTube and Gmail
- Date
- May 14, 2019 (first reported)
- Primary source
- Search Engine Land
Discovery campaigns introduced a single, audience-driven campaign that placed image-led native ads in the Discover feed, the YouTube home feed and the Gmail Promotions and Social tabs, monetising Discover for the first time. They reached general availability in April 2020.
Sources
- open_in_newNew native Discovery ad campaigns from Google monetize Discover feed for first timeSearch Engine Land · May 14, 2019
Undo