Pay for conversions option launched for Display campaigns using Target CPA
- Date
- Dec 13, 2018
- Primary source
- Google Ads Help
Eligible Display campaigns on Target CPA could choose to be billed per conversion rather than per click, with Google guaranteeing the cost per conversion would never exceed the target. Eligibility depended on recent conversion volume.
Sources
- open_in_newIntroducing pay for conversions in Display campaignsGoogle Ads Help · Dec 13, 2018
Related changes
Undo