Smart Shopping campaigns became generally available to all advertisers and API developers
- Date
- Nov 27, 2018
- Primary source
- Google Ads Developer Blog
Smart Shopping campaigns, which combine standard Shopping and Display remarketing with automated bidding and placement, left the whitelisted beta and opened to everyone, including full support in the AdWords API. The campaign type had been announced in spring 2018 and expanded at Google Marketing Live.
Sources
- open_in_newSmart Shopping campaigns are publicly available todayGoogle Ads Developer Blog · Nov 27, 2018
- open_in_newGoogle Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & moreSearch Engine Land · Jul 10, 2018
Undo