Target impression share Smart Bidding strategy launched
- Date
- Nov 17, 2018 (first reported)
- Primary source
- Search Engine Journal
A new automated strategy set bids to hit a chosen impression share at the absolute top, top or anywhere on the page, with a max CPC cap. It replaced the older Target search page location and Target outranking share strategies, which were phased out in 2019.
Sources
- open_in_newGoogle's New 'Target Impression Share' Helps Ads Show Up More OftenSearch Engine Journal · Nov 17, 2018
Related changes
Undo