Parallel tracking became mandatory for all accounts from October 30, 2018
- Date
- May 17, 2018 (first reported)
- Effective
- Oct 30, 2018
- Primary source
- Search Engine Land
Google set a deadline after which click measurement would run in the background while the landing page loads, requiring third-party tracking providers to support the new flow. Google also said it would begin redirecting HTTP ad clicks to HTTPS landing pages and warning advertisers still using HTTP.
Sources
- open_in_newAdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pagesSearch Engine Land · May 17, 2018
- open_in_newGoogle AdWords Requires All Accounts to Use Parallel Tracking, As of October 2018Search Engine Journal · May 24, 2018
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