Responsive search ads entered beta with up to 15 headlines and 4 descriptions
- Date
- May 4, 2018 (first reported)
- Primary source
- Search Engine Land
Google began testing a new Search ad type that takes multiple headlines and descriptions and assembles combinations automatically, able to show three headlines and two 90-character descriptions. The format was later showcased at Google Marketing Live and reached all advertisers in October 2019.
Sources
- open_in_newGoogle's new Responsive Search Ads can show 3 headlines, longer descriptionsSearch Engine Land · May 4, 2018
- open_in_newGoogle AdWords Responsive Search Ads Beta?Search Engine Roundtable · May 3, 2018
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