Promotion extensions rolled out to all advertisers in the new AdWords interface
- Date
- Nov 16, 2017
- Primary source
- Google (Inside AdWords)
After a long beta, promotion extensions became generally available so advertisers could attach a dated offer, discount value and occasion label to ads without rewriting ad copy or resetting ad history. Google cited conversion rate and ROAS gains from beta retailers.
Sources
- open_in_newNew AdWords innovations to drive better results for your businessGoogle (Inside AdWords) · Nov 16, 2017
- open_in_newGoogle rolls out promotion extensions, custom intent audiences & ad variations testingSearch Engine Land · Nov 16, 2017
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
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