Custom intent audiences launched for the Display Network
- Date
- Nov 16, 2017
- Primary source
- Google (Inside AdWords)
Custom intent audiences let advertisers reach people actively researching specific products, with machine learning generating suggested audiences from campaign data, site behaviour and YouTube activity. Auto-created audiences were initially English only.
Sources
- open_in_newNew AdWords innovations to drive better results for your businessGoogle (Inside AdWords) · Nov 16, 2017
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
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