Absolute top impression share metric launched for Shopping campaigns
- Date
- Nov 9, 2017
- Primary source
- Google (Inside AdWords)
Ahead of the 2017 holidays Google added an absolute top impression share column for Shopping, showing how often ads won the most prominent slot. The same post highlighted Merchant Center opportunities, feed rules and Target ROAS results for Shopping.
Sources
- open_in_newReach more shoppers this holiday season with new innovations from Merchant Center and AdWordsGoogle (Inside AdWords) · Nov 9, 2017
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
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