Campaigns became able to spend up to twice their average daily budget on any given day
- Date
- Oct 4, 2017 (first reported)
- Primary source
- Search Engine Land
Google raised the daily overdelivery allowance from 20% to 100% of the average daily budget, applied automatically to all accounts, while keeping the monthly charging limit at 30.4 times the daily budget. The change drew criticism from advertisers who wanted to opt out.
Sources
- open_in_newGoogle announces AdWords daily budgets can overspend by 2x, automaticallySearch Engine Land · Oct 5, 2017
- open_in_newGoogle AdWords Can Now Spend Twice Your Daily Budget In A DaySearch Engine Roundtable · Oct 9, 2017
Undo