Google Attribution was announced as a free cross-channel attribution tool feeding AdWords bidding
- Date
- May 30, 2017 (first reported)
- Primary source
- Search Engine Land
Google Attribution combined Analytics, AdWords and DoubleClick Search data to model credit across channels, including a data-driven model, and pushed results back into AdWords bidding. It was framed as the answer to last-click attribution, with a beta ahead of a wider rollout.
Sources
- open_in_newGoogle Attribution: What search marketers need to knowSearch Engine Land · May 30, 2017
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