Google Marketing Next 2017 introduced Google Attribution, in-market audiences for Search and AMP ads
- Date
- May 23, 2017 (first reported)
- Primary source
- Search Engine Land
At its annual event Google announced a free Google Attribution product tying together Analytics, AdWords and DoubleClick data, extended in-market audiences to Search campaigns, previewed AMP landing pages for search ads and automatic AMP conversion of display ads, and highlighted store sales measurement and Google Assistant integrations.
Sources
- open_in_newGoogle is extending in-market audience targeting to Search campaignsSearch Engine Land · May 23, 2017
- open_in_newGoogle Attribution: What search marketers need to knowSearch Engine Land · May 30, 2017
- open_in_newBringing the speed of AMP to search & display adsGoogle (Inside AdWords) · May 23, 2017
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