Material Design redesign of the AdWords interface announced, with invite-only testing through 2017
- Date
- Mar 28, 2016
- Primary source
- Google Blog
Google previewed a rebuilt AdWords experience organized around business goals rather than product lines, with new insight surfaces and simplified tools. Advertisers were to be invited gradually through 2016 and into 2017; no migration was required and campaigns and data stayed as they were.
This redesign became the new Google Ads interface that replaced the legacy AdWords UI in 2018.
Sources
- open_in_newRedesigning AdWords for marketing in a mobile-first worldGoogle Blog · Mar 28, 2016
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Undo