Automatic item updates added to Merchant Center to correct PLA prices and availability from site microdata
- Date
- Sep 30, 2014
- Primary source
- Inside AdWords blog
When enabled, Google compares the price and availability in the product feed with schema.org microdata on the landing page and updates the ad to match when they differ, reducing disapprovals for mismatched data. Google noted that the feature supplements rather than replaces keeping the feed accurate.
Sources
- open_in_newKeep price and availability fresh with automatic item updatesInside AdWords blog · Sep 30, 2014
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
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