Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightSep 30, 2014

Automatic item updates added to Merchant Center to correct PLA prices and availability from site microdata

Date
Sep 30, 2014
Primary source
Inside AdWords blog

When enabled, Google compares the price and availability in the product feed with schema.org microdata on the landing page and updates the ad to match when they differ, reducing disapprovals for mismatched data. Google noted that the feature supplements rather than replaces keeping the feed accurate.

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