Ad customizers launched, inserting prices, inventory and countdowns into text ads from a data feed
- Date
- Sep 25, 2014
- Primary source
- Inside AdWords blog
A new Business Data section in the Shared library holds spreadsheet-style feeds, and text ads reference feed attributes inside braces so that prices, product names, counts and countdown timers are filled in at serve time. One ad template can cover many variations, and the countdown function updates automatically as a deadline approaches.
Sources
- open_in_newCustomized Creatives at ScaleInside AdWords blog · Sep 25, 2014
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo