Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightSep 25, 2014

Ad customizers launched, inserting prices, inventory and countdowns into text ads from a data feed

Date
Sep 25, 2014
Primary source
Inside AdWords blog

A new Business Data section in the Shared library holds spreadsheet-style feeds, and text ads reference feed attributes inside braces so that prices, product names, counts and countdown timers are filled in at serve time. One ad template can cover many variations, and the countdown function updates automatically as a deadline approaches.

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