Search Network with Display Select campaign type launched, replacing Search & Display Networks
- Date
- Nov 4, 2013
- Primary source
- Inside AdWords blog
The new campaign type shows search ads as usual and extends them to the Display Network only on placements Google predicts are likely to perform, keeping display spend to a modest share of the budget. It replaced the older combined Search & Display Networks option, and existing combined campaigns were offered an upgrade path.
Sources
- open_in_newSelect a new, better performing campaign type for acquiring customers on Search and DisplayInside AdWords blog · Nov 4, 2013
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Undo