Estimated Total Conversions introduced, adding modeled cross-device conversions to reporting
- Date
- Oct 1, 2013
- Primary source
- Inside AdWords blog
A new column combines standard tracked conversions with an estimate of conversions that begin with a search ad click on one device and finish on another device or browser, modeled from aggregated data on signed-in users. It applied to search ads on Google.com at launch, with calls and in-store conversions slated to follow.
Sources
- open_in_newEstimated Total Conversions: New insights for the multi-screen worldInside AdWords blog · Oct 1, 2013
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
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