Top movers report added to the Dimensions tab to flag the biggest shifts in clicks and cost
- Date
- Jun 24, 2013
- Primary source
- Inside AdWords blog
The new report compares two periods of 7, 14 or 28 days and lists the campaigns or ad groups with the largest increases and decreases in clicks and cost. It also surfaces likely causes, such as budget changes, bid edits or newly added keywords, to speed up diagnosis of performance swings.
Sources
- open_in_newNew top movers report to track how your ad performance has changedInside AdWords blog · Jun 24, 2013
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo