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Change historychevron_rightGoogle Adschevron_rightJun 24, 2013

Top movers report added to the Dimensions tab to flag the biggest shifts in clicks and cost

Date
Jun 24, 2013
Primary source
Inside AdWords blog

The new report compares two periods of 7, 14 or 28 days and lists the campaigns or ad groups with the largest increases and decreases in clicks and cost. It also surfaces likely causes, such as budget changes, bid edits or newly added keywords, to speed up diagnosis of performance swings.

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