Google Analytics began reporting view-through Display Network impressions in Multi-Channel Funnels
- Date
- Jun 19, 2013
- Primary source
- Inside AdWords blog
In a limited pilot, Analytics started recording when someone who saw but did not click a Display Network display or video ad later converted on the site. The data appears in Multi-Channel Funnels as impression-assisted and rich-media-assisted conversions and in the Top Conversion Paths report.
Sources
- open_in_newSee the Full Impact of Unclicked Display and Video Ad Impressions using Google AnalyticsInside AdWords blog · Jun 19, 2013
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
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