Dynamic Search Ads launched in beta, generating ads and landing pages from a site's crawled content

Dynamic Search Ads use Google's organic crawl of an advertiser's website to match searches to relevant pages and generate the headline and destination URL automatically, so campaigns stay current as inventory changes without constant keyword upkeep. Advertisers can target the whole site or specific sections, set bids per target and use negative keywords to shape traffic. Availability was limited to a beta at launch.