Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightJul 12, 2011

Tablets split out as their own device targeting category alongside desktop and mobile

Date
Jul 12, 2011
Primary source
Inside AdWords blog

Device targeting was reorganized into three groups: desktop and laptop computers, mobile devices with full browsers, and tablets with full browsers. The iPad, previously targeted under mobile devices, moved to the tablet group; advertisers who only wanted iPads could select tablets and restrict to iOS. New campaigns target all three by default.

Sources

Undo

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