Tablets split out as their own device targeting category alongside desktop and mobile
- Date
- Jul 12, 2011
- Primary source
- Inside AdWords blog
Device targeting was reorganized into three groups: desktop and laptop computers, mobile devices with full browsers, and tablets with full browsers. The iPad, previously targeted under mobile devices, moved to the tablet group; advertisers who only wanted iPads could select tablets and restrict to iOS. New campaigns target all three by default.
Sources
- open_in_newNew: Tablet targeting options now availableInside AdWords blog · Jul 12, 2011
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Undo