Negative keyword lists introduced, letting one shared list apply across many campaigns
- Date
- Jan 10, 2011
- Primary source
- Inside AdWords blog
AdWords added shared negative keyword lists to the Shared library. A list can be built once and attached to any number of campaigns, so a standard set of exclusions no longer has to be re-entered campaign by campaign.
Sources
- open_in_newPositive news for negative keywordsInside AdWords blog · Jan 10, 2011
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo