Google Advertising Professionals program retired in favor of Google AdWords Certification

Google replaced the long-running Google Advertising Professionals program with a new AdWords Certification program for agencies and account managers. It introduced updated training, harder exams testing practical application, advanced exams in search, display and reporting and analysis, and a Certified Partner badge with a Click to Verify profile.

The announcement also covered lower costs for agencies and a directory to help advertisers find certified partners.