iPad added as a specifically targetable device in campaign settings
- Date
- Apr 15, 2010
- Primary source
- Inside AdWords blog
After including the iPad among full-browser mobile devices earlier in April 2010, Google allowed advertisers to target or exclude it explicitly under Advanced device and carrier options in Campaign Settings. Campaigns limited to desktop, or to selected devices like iPhone or Android, would not show on the iPad unless it was added.
Ads could link directly to an app download URL, with device targeting handled automatically for those ads.
Sources
- open_in_newGo Mobile! Series: iPad Device Targeting Now AvailableInside AdWords blog · Apr 15, 2010
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo