Remarketing rolled out to all AdWords advertisers on the content network

Remarketing let advertisers add a tag to their site, build audience lists from past visitors and show them tailored text or display ads across the content network. It was set up from a new Audiences tab and used the same features and reports as other AdWords campaigns.

The feature had been trialled since March 2009 as part of the interest-based advertising beta with hundreds of advertisers.