Demographic site selection added to the site tool for US content network targeting
- Date
- Mar 10, 2006
- Primary source
- Inside AdWords blog
The site tool began using comScore Media Metrix panel data to suggest content network sites whose audiences matched a chosen demographic profile. Advertisers targeting the US could combine 22 options covering gender, age, ethnicity, household income and children in the household with URL and topic suggestions.
The timeline dates this March 9, 2006; the Inside AdWords post is dated March 10.
Sources
- open_in_newNew demographic site selectionInside AdWords blog · Mar 10, 2006
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
Related changes
Undo