Google tested auctions for magazine ad space through AdWords
- Date
- Feb 8, 2006
- Primary source
- Inside AdWords blog
Google invited AdWords advertisers to bid on full, half and quarter page ad units in a set of well-known magazines as an experiment in print advertising. Bids closed on February 20, 2006, and as with the online auction winners could pay less than their maximum bid.
Winning bidders were contacted after the auction to supply print-ready creative to the publishers.
Sources
- open_in_newGoing once, going twice -- your ad in print!Inside AdWords blog · Feb 8, 2006
- open_in_newGoogle Ads (AdWords) History timelineScreaming Frog
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